Understand the need
Shoppers can explain their requirements, preferences, budget, or intended use without having to translate everything into filters.
Help shoppers find the right product, right on your store.
Converta's AI shopping assistant understands what shoppers need in their own words, connects those needs to relevant products in your catalog, and answers product questions using the information available.
Help shoppers compare options, resolve uncertainty, and move toward a purchase.
The problem
When shoppers hesitate, your store needs to do more than show another product grid.
A shopper may know what they want to accomplish but not which product will meet their needs.
They may be comparing alternatives, checking product details, looking for a suitable gift, or trying to understand which option is right for them.
Product pages and filters help, but they don't always resolve the question behind a shopper's decision.
When the information they need isn't easy to find, they may leave without buying.
Converta brings guided shopping directly into the storefront.
The solution
A shopping experience that understands the question behind the search.
Shopper Assistance lets shoppers express what they're looking for in their own words and get help exploring relevant products.
Guide product discovery
Help shoppers narrow their choices, explore alternatives, and identify products relevant to their stated requirements.
Answer product questions
Provide helpful answers grounded in the product information available to the assistant, so shoppers can evaluate their options with greater confidence.
Help shoppers move forward
Reduce the effort involved in comparing products and deciding which option to consider next.
On your storefront
The experience shoppers see on your site
Shopping Assistant by Converta — guided discovery and product cards in the conversation, not a separate support desk.
How it works
From a shopper's question to a more informed choice.
- 01
Start with what the shopper needs
A shopper asks a question, describes a requirement, or explains what they are trying to find.
- 02
Explore relevant options
Shopper Assistance uses the available product information and conversation context to identify relevant products and guide the shopper through their options.
- 03
Clarify the important details
When needed, the conversation can help narrow the choice by addressing requirements, preferences, or product questions.
- 04
Help the shopper decide
Present relevant options and useful product information so the shopper can make a more informed decision.
Recommendations depend on the quality and availability of product information. Shopper Assistance should not invent product facts when the evidence is missing.
Shopping situations
Different shopping needs. One more helpful experience.
When shoppers are comparing products
Help them understand relevant differences and narrow their choices.
When shoppers have specific requirements
Use the needs they express to guide them toward suitable products.
When shoppers are buying a gift
Help them explore options based on the recipient, occasion, preferences, and budget they describe.
When shoppers have unanswered questions
Provide product-related information where it is available and identify uncertainty rather than presenting assumptions as facts.
When they leave
The conversation is still useful even when the shopper leaves.
Not every conversation ends in a purchase. Converta can turn the available conversation and visit context into a reviewable record of what the shopper wanted and which products may fit.
That context can inform more relevant follow-up through your existing marketing tools—when identification and permissions allow. Shopper Assistance helps in the moment; Shopper Intelligence helps your team use what those interactions revealed.
Your product catalog
Helpful recommendations start with reliable product information.
Shopper Assistance uses available product information to guide shoppers toward relevant options.
The quality of that guidance depends on the information available about each product. When a key fact is missing, the experience should acknowledge the uncertainty rather than make an unsupported claim.
As part of Converta, the wider goal is to connect shopper needs with clearer product information and more useful merchant decisions.
Help more shoppers find what they're looking for.
Give visitors a more guided way to explore your products, get answers, and make informed buying decisions.