Privacy Policy

1. Introduction

Sinha Reccom ("we," "us," or "our") operates Converta, a data analytics and marketing intelligence platform. We are committed to protecting your privacy and handling your data responsibly.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service. By using Converta, you consent to the data practices described in this policy.

2. Information We Collect

2.1. Account Information

• Email address
• Company name
• Password (encrypted)
• Account preferences and settings

2.2. E-Commerce Data (from connected platforms)

• Order Data: Order IDs, dates, amounts, product information (we do NOT store customer email, phone, or address)
• Product Data: Product names, types, prices, categories
• Customer Data: Anonymous customer IDs and aggregated purchase statistics (no personal identifiers)
• Store Information: Store URL, connection status, sync timestamps

2.3. Usage Data

• Pages visited, features used, time spent on the Service
• IP address, browser type, device information
• Error logs and performance data

2.4. Marketing Channel Data (if connected)

• Email campaign performance metrics
• Ad campaign data (if integrated)
• Channel connection status and credentials (encrypted)

2.5. Concierge Chat and Interaction Data

• Chat messages exchanged between visitors and the Concierge assistant
• Visitor/session identifiers used for continuity and analytics
• Conversation summaries and AI-generated learning insights for service quality
• Optional customer identifiers provided by merchant-controlled storefront context (for example, email when available in session context)

3. How We Use Your Information

We use collected information to:

• Provide, maintain, and improve the Service
• Generate AI-powered insights, audience segments, and campaign recommendations
• Process and analyze your e-commerce data to deliver analytics
• Deliver conversational concierge responses and improve concierge quality/safety
• Send you service-related communications (notices, updates, security alerts)
• Respond to your inquiries and provide customer support
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations and enforce our Terms of Service
• Conduct research and analytics to improve our Service

We do NOT: Sell your data to third parties, use your data for advertising purposes, or share your data except as described in this policy.

4. Data Sharing and Disclosure

We may share your information only in the following circumstances:

4.1. Service Providers

We may share data with third-party service providers who perform services on our behalf (e.g., cloud hosting, analytics, payment processing). These providers are contractually obligated to protect your data and use it only for specified purposes.

4.2. E-Commerce Platforms

When you connect platforms like Shopify, we access data through their APIs in accordance with their terms and your authorization. We do not share your data back to these platforms except as necessary to provide the Service.

4.3. Legal Requirements

We may disclose information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or that of our users.

4.4. Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

5. Data Security

We implement industry-standard security measures to protect your data:

• Encryption of data in transit (HTTPS/TLS) and at rest
• Secure authentication and access controls
• Regular security audits and vulnerability assessments
• Data minimization - we only collect and store data necessary for the Service
• Regular backups and disaster recovery procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Data Retention

We retain your data for as long as necessary to:

• Provide the Service to you
• Comply with legal obligations
• Resolve disputes and enforce agreements

Concierge interaction data (messages, summaries, and related metadata) may be retained according to product retention settings and may be redacted, anonymized, or deleted based on configured retention windows.

When you delete your account, we will:

• Delete your account information and personal data within 30 days
• Delete or anonymize your e-commerce data within 90 days (unless required to retain for legal purposes)
• Retain anonymized, aggregated data for analytics and service improvement

7. Your Rights

You have the right to:

• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your data (subject to legal requirements)
• Portability: Request your data in a machine-readable format
• Withdraw Consent: Withdraw consent for data processing (may affect Service availability)
• Object: Object to certain types of data processing

To exercise these rights, contact us at privacy@convertakit.com. We will respond within 30 days.

8. Cookies and Tracking

We use cookies and similar technologies to:

• Maintain your session and authentication
• Remember your preferences
• Analyze Service usage and performance

You can control cookies through your browser settings. However, disabling cookies may affect Service functionality.

9. Children's Privacy

Converta is not intended for users under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. International Data Transfers

Your data may be processed and stored in servers located outside India. By using the Service, you consent to the transfer of your data to such locations. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on this page
• Sending an email notification
• Displaying a notice in the Service

Your continued use of the Service after changes constitutes acceptance of the updated policy.

12. Contact Us

For privacy-related questions or to exercise your rights, contact us: